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The Power of Digital for Estate Agents7th November 2017

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Think about it.

Every day now we walk around with the world at our fingertips. The rise of smartphone use means that almost 73% of the UK (Statista 2017) now has instant access to the Internet whenever they want.

This access has seen the use of popular digital channels like Facebook, Google, Instagram and even email, soar way beyond previously expected levels. 

As a result, the power of digital channels and exposure is now more important than ever before for every business out there, and estate agents are no different.

Digital Use in Northern Ireland

Every so often a news story will come out announcing that digital use has risen to another crazy, unimaginable figure. Just this summer Facebook announced that they had breached the 2 billion monthly users figure but what does this mean for the people and businesses of Northern Ireland?

Unsurprisingly, Northern Ireland follows suit when it comes to digital use.

The statistics suggest that we love our social media and digital channels just as much as anyone else in the UK and in our country of 1.8 million people, almost two thirds of the population use Facebook and 83 – 89% of us use Google on a daily basis. 

Even the likes of Instagram, Twitter and Snapchat, boasting approximately 14 million, 20 million and 13 million users respectively in the UK as a whole, all remain popular with widespread use throughout Northern Ireland.

These types of figures, and the widespread use of social media, websites and digital channels in general can’t be ignored, which brings us on to our next point for discussion…

The Power of Digital

As displayed by the news stories and statistics above, it’s becoming well known that digital platforms are becoming so popular, to the point of being used by almost every demographic out there. But what does this mean for a business?

Well, for a business it can mean being seen by hundreds, if not thousands, of local people within minutes or hours of posting something. You can spread a message, if it’s important, exciting or captivating enough, that can be seen by more people than ever before, even on a local level.

It can also mean that as a business you can have more direct contact and deeper connections with customers or potential clients than was previously possible. Followers and fans on social media can contact you instantly with thoughts or queries, and you can respond just as quickly.

It also means that on many occasions businesses can now offer a better and quicker service than before. New products and services can be released faster than ever before and announcements can be made on a real-time basis to ensure that everyone is kept in the loop as best possible. 

How do we know all of this? Well…

Digital for Colin Graham Residential

For our team at Colin Graham Residential, digital, business and client all go hand-in-hand and all of the above examples have been drawn directly from our own experiences.

With approximately 4000 active Facebook fans, an active mailing list and a clean, modern website, updated daily, with thousands of monthly users, we understand the power of digital in the modern property marketplace.

As a result, if you were to sell your house or property through Colin Graham Residential, we could have thousands of local eyes on it within hours of listing. Not only that but this local audience will be a mixture of active and inactive buyers, all of whom can be influenced by the right property, price and imagery, meaning more exposure for you than ever before.

On top of that, we’re able to answer customer queries in real-time as they happen meaning if a party is interested in your property and contact us via social media, email or our website live chat feature, the wait time is dramatically reduced.

All of this ensures that we provide both the client (in this case the seller) and the potential customer (buyer) with the best service possible. Something we always aim to do, no matter how the marketplace changes in the years to come.


At Colin Graham Residential we completely understand that digital channels and communications are an essential element of the property package in 2017, 2018 and beyond.

We recognize that our clients, target customers, and almost everyone else in-between, use platforms like Facebook and Google on a daily basis.

As a result, we’ve built our business from the ground up with these digital channels to the forefront, which means that when you decide to buy or sell with us you get the most modern, up-to-date service possible.